The Word

  • "Few people embody the spirit of a leader, which Rachel does—to the core. Rachel leads with passion, mindfulness, and solid judgment. She cares deeply about her work and her team, and will go to great lengths to show it. I am so grateful to have worked with, and learned from, the best."

    Nissrine Habash
    Associate Director of Copy at Sol de Janeiro

  • "Rachel was my first manager at the start of my career, and wow, did she set the bar high. I still find myself thinking, “WWRD” (What Would Rachel Do?). I would not be where I am in my career without her trust, advocacy, and belief that I could be great. Rachel has a remarkable talent for effortlessly integrating moments of education and guidance throughout the creative process while empowering her team and their ideas to shine. Beyond being an extraordinary writer and leader, she is a true creative. I am forever grateful to have met and worked with the one and only Rachel Walgrove."

    Savannah Holderer
    Senior Name & Claim Copywriter at Victoria’s Secret

  • "Rachel is one of the best copywriters I have ever had the pleasure of working with - she understands how to balance brand and performance like no other!"

    Christine Petretta
    Senior Director of Retail & Brand Marketing at Coach

  • "Rachel is an amazing manager and mentor. She led by example, emphasizing respect, creativity and collaboration in the workplace. She also put learning at the forefront of her management, effectively equipping me to grow and advance in my career."

    Cady Lang
    Writer at Time

  • "Rachel was a delight to work with at Victoria's Secret. She has a very strong work ethic and her passion for the beauty space made all of her creative work shine even brighter. Even better than that, Rachel is a kind human and an empathetic leader who really cares about her team and their career growth. Any brand would be lucky to have her!"

    Elena Owens
    Freelance Copywriter & Voice Strategist

Awards

Product Reviews

First Waves

  • Product copy manager for brand's first fine fragrance launch in five years

    Victoria’s Secret

    See work

  • First full-time in-house ecom writer

    John Hardy

    See work

  • Sole copywriter to cover brand's first runway show in Shanghai

    Coach

    See work

  • Lead writer for brand's first-ever (and award winning) pop-up experience

    Coach

    See work

  • Brand social writer for collab with Snapchat on first embedded tech product

    Coach

    See work

  • First social media writer for in-house brand creative studio

    Coach

    See work

  • First dedicated social media editor

    Style.com

    See work

  • Brand's first creative copy director to build team and scale brand voice

    Sol de Janeiro

    See work