Victoria’s Secret’s first new fine fragrance in five years
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Global Merchandising, Consumer Marketing, Creative (Design), Product Development, Legal/IP, Regulatory
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Pillar Launch → Brand Voice, Product Positioning, Campaign Development, Packaging Copy, Naming Strategy
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Packaging, Product Descriptions, E-Commerce, In-Store Displays, Paid Social, Campaign Assets, Digital Content
Psst. Want to see it for real?
