Creative Director,
Brand Voice & Copy

Rachel is a creative leader specializing in brand storytelling, editorial media, and narrative-led strategies for global lifestyle companies across beauty and fashion.

  • ✔ Focusing on high-level concepts and guiding creatives in bringing them to life as compelling brand connections

  • ✔ Blending insights with intuition to craft content that resonates

  • ✔ Evolving narratives, launching products, and building high-performing teams

  • ✔ Developing naming systems and messaging hierarchies as defining brand experiences

  • ✔ Leading with transparency, empowering teams to collaborate and realize ideas

  • ✔ Tapping into industry trends, consumer behavior, and subjective language experiences

  • "Rachel has a remarkable talent for effortlessly integrating moments of education and guidance throughout the creative process while empowering her team and their ideas to shine. Beyond being an extraordinary writer and leader, she is a true creative."

    Savannah Holderer
    Senior Name & Claim Copywriter at Victoria’s Secret

  • "Few people embody the spirit of a leader, which Rachel does—to the core. Rachel leads with passion, mindfulness, and solid judgment."

    Nissrine Habash
    Associate Director of Copy at Sol de Janeiro